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Smart investors use smart diversification

Smart investors use smart diversification to lower risk and increase exposure to investment opportunities. It places the individual circumstances of each investor at the center of their portfolio building. With that approach, investors can consider how to fit assets like cash, stocks, bonds, property, ETFs, or private equity, into the process. That means, thinking about how each asset type, business sector, or location fits your situation. Then adjust each investment decision to fit your plan, goals, and timeframe.